digital marketing
Brexit: Retailers ‘expect more negative impacts than benefits’ over next 5 years
More than 36% of retailers think that leaving the EU at the end of this month will have mostly negative effects on their business over the next five years, compared to 25% that think it will be mostly positive according to new research.
Top tips: Challenges that hinder customer experience management strategies
Marketing leaders know that good customer experience pay off, but the majority appear to overestimate their current capabilities. Vijayanta Gupta, VP Strategy & Industries at Sitecore loks at three key customer service hurdles, and how to overcome them.
Tremor buys Unruly From News Corp
Video ad tech company Tremor is to buy video advertising platform Unruly from News Corp, as the media giant bows out of ad tech.
Mapp and Datasine announce technology partnership
Cloud-based digital marketing platform Mapp has partnered with Datasine to bring AI and psychology-based personalisation to clients.
Britvic hires Jaywing for digital marketing push
Following a competitive tender process, Jaywing has been appointed as digital agency for Britvic, handling activity across seven brands; Tango, Robinsons, Fruit Shoot, London Essence, Purdey’s, Aqua Libra and J20.
4 last-minute affiliate marketing tips for Black Friday
Black Friday is almost here, but that doesn’t mean it’s too late to fine tune your affiliate campaign to maximise sales on the big day. Virginia Rizzi is a Performance Marketing Manager at digital marketing agency Glass Digital, and has overseen countless seasonal affiliate campaigns for a whole host of major national clients. Here, she … [Read more…]
Generating new customers ‘biggest concern for UK SMEs’
A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.
Search Uncut: Why a synergised search solution makes the world of difference
Natural and paid search ad campaigns work best when they complement each other, but how can marketers optimise the two practices? Asher Gordon, Head of Biddable Media at Tug explores the SEO vs PPC debate and explains why these tools are most effective when used together as part of an integrated digital marketing approach.
Just 1 in 4 digital campaigns measured for brand impact
Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research.