NUS student card gets digital campaign
The NUS (National Union of Students) has launched a new digital marketing campaign to support its NUS Extra card, the official UK student card offering exclusive discounts, offers and competitions.
digital marketing
Digital minds: 60 second interview with the ASA’s Guy Parker
From March next year, online marketing will come under even greater scrutiny as the UK’s ad watchdog, the Advertising Standards Authority (ASA), extends its remit to cover brand websites and social media activity. As part of our Digital Minds series, Guy Parker, CEO at the ASA, spoke to Netimperative about the challenges of extending the … [Read more…]
Digital minds: 60 second interview with the ASA’s Guy Parker
From March next year, online marketing will come under even greater scrutiny as the UK’s ad watchdog, the Advertising Standards Authority (ASA), extends its remit to cover brand websites and social media activity. As part of our Digital Minds series, Guy Parker, CEO at the ASA, spoke to Netimperative about the challenges of extending the … [Read more…]
Digital minds: 60 second interview with the ASA's Guy Parker
From March next year, online marketing will come under even greater scrutiny as the UK’s ad watchdog, the Advertising Standards Authority (ASA), extends its remit to cover brand websites and social media activity. As part of our Digital Minds series, Guy Parker, CEO at the ASA, spoke to Netimperative about the challenges of extending the … [Read more…]
Guest comment: The Evolution of the Email Service Provider
A number of email service providers are widening their offerings to include a wider scope of digital marketing. Jon Maddison at Epsilon International outlines how Email Service Providers (ESPs) are evolving.
Top 5 tips: Fuelling the sales pipeline with lead generation
Previously deemed one of the more ‘murky’ digital marketing disciplines, online lead generation (OLG) has matured considerably in recent years. Peter Gowrie-Smith, Founder & Managing Director, the Magnetise Group, offers a guide to getting the most out of generating sales leads on the web.
Brands ‘not doing enough on social media’- survey
Four out of ten UK brands are spending less than one per cent of their digital marketing budgets on social media initiatives, according to a survey.
Brands 'not doing enough on social media'- survey
Four out of ten UK brands are spending less than one per cent of their digital marketing budgets on social media initiatives, according to a survey.
First ‘market map’ of European online display advertising industry
Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world.
First 'market map' of European online display advertising industry
Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world.