SPAM brands hires social media agency
The iconic SPAM meat brand is set to launch a new social media strategy fully integrated with above the line activity in the UK.
digital marketing
CallCredit buys digital marketing firm Latitude
Callcredit Information Group has acquired digital marketing agency Latitude Digital Marketing.
Top tips: Data protection laws: You’d better behave… and sooner rather than later
Brands, consumers and marketers are currently all pondering how the widely publicised potential revision to EU Data Protection laws might impact them, but Malcolm Duckett, VP Operations at Speed-Trap, argues that an early industry-wide push for responsibility and transparency will put the digital marketing industry’s future into its own hands.
Brands ‘failing to measure impact of cross-channel marketing campaigns’
Brand marketers are not integrating online and offline campaigns effectively, and don’t have the tools to measure the impact of cross-channel campaigns.
Top 5 technology outsourcing trends in 2011
With cloud computing, smartphones and video-on-demand on the rise, companies are turning to outsourced solutions for their technology at a greater rate. Aditi Technologies, a provider of software product and application development services, shares its opinion on the top few technology outsourcing trends for 2011.
A fifth of consumers ‘now playing social games online’
A fifth of consumers (19%) are now playing social games online, according to a new report by Econsultancy which looks in detail at a sector now worth close to a billion dollars.
Guest comment: Business outlook positive for UK digital marketers in 2011
As technology improves, budgets tighten and costs rise, how will digital marketing fare in this new ‘age of austerity’? Liane Dietrich, MD, LinkShare UK, takes a look at the key trends all digital marketers should plan ahead for in 2011.
Travel report: social media spending to overtake direct email marketing
Bigmouthmedia’s 2011 Travel Report has revealed that the sector’s enthusiasm for digital marketing is set to continue in the face of extremely challenging trading conditions.
Online banking: Battle to win customers heats up as loyalty declines
Consumers are a fickle bunch when it comes to banking online, with nearly a third (31%) of banking customers end up selecting a different brand to their preferred one when browsing online, according to new research.
NSPCC mobile campaign gives kids ‘letter from Santa’
This Christmas, the NSPCC is once again running a nationwide seasonal campaign that sends children a ‘Letter from Santa’.