UK digital marketing spend to grow 11% by 2015- PwC
The UK’s advertising market as a whole will grow by 4.8 per cent to £17.7 billion by 2015, driven by digital marketing , according to a new report.
digital marketing
Pepsi woos European digital agencies with competition
PepsiCo has announced an open call for digital entrepreneurs across Europe to apply to take part in ‘PepsiCo10’, a new programme that will discover and support new technology innovations.
US firm buys UK digital agency Steak
US-based agency network Dentsu has acquired 100% of the share capital of UK digital marketing agency Steak Group for an undisclosed sum.
Digital media in Canada: Agencies give their views
Nearly half (48.1%) of Canadian digital media agencies expect year-over-year growth in revenues, according to a new report.
How influential are you? The Sunday Times ‘Social List’ ranks social media stars
The Sunday Times has launched the ‘Social List’, using data from 4 key social networks – Foursquare, Twitter, LinkedIn and Facebook – to measure a person’s influence online.
How influential are you? The Sunday Times 'Social List' ranks social media stars
The Sunday Times has launched the ‘Social List’, using data from 4 key social networks – Foursquare, Twitter, LinkedIn and Facebook – to measure a person’s influence online.
IDM revamps as government-approved Institute for digital marketing
The IDM has undergone a major rebrand following government approval, seeing the trade body become the Institute of Direct and Digital Marketing.
Top 5 tips: Avoiding pitfalls of online ad data
As more firms tap into the targeting power of online data, how can you ensure you’re not in breach of copyright and privacy laws? Andrea Bardakos-Riley of AudienceScience highlights five key ares to ensure you get the most out of online data without treading on anyone’s toes.
UK search ad spend up 9% as travel firms flock to Google
UK search advertising spend increased in 2010 by nine percent, with the travel emerging as the fastest growing sector for search ads, according to new data.
Emailvision buys UK's Smartfocus for £25m
Emailvision has bought UK-based multi-channel marketing software provider, SmartFOCUS Group for £25.3m.