WPP buys digital marketing agency Rockfish
Advertising giant has bought US digital marketing agency, Rockfish Interactive Corp.
digital marketing
IgnitionOne buys ad exchange AdJug
Digital marketing technology firm IgnitionOne has acquired AdJug, a display advertising exchange for unsold premium inventory.
Top tips: Countdown to Christmas- maximising email marketing revenue this festive season
Marketing solutions firm Responsys has launched the 2011 Retail Email Guide to the Holiday Season, offering tips on getting the most out of email marketing in the run up to Christmas.
Top tips: Powering online product marketing throughout the affiliate channel
Lee Brignell-Cash, Co-Founder and COO at FusePump examines how technology innovation can make marketing products online easier and more profitable for merchants and affiliates.
CashPlayTV launches first 24-hour mobile and social quiz TV channel
CashPlayTV has launched the first 24-hour quiz TV channel to run solely on social networks and mobile devices.
Top tips: Loyalty 2.0 and beyond
Loyalty services such as ‘dynamic segmentation’ and reward present new opportunities for digital marketers. Grass Roots’ Digital Marketing Consultant Anthony Monger takes a look at what’s changed since Loyalty 1.0, and what those numbers really mean.
Affiliate revenue ‘to grow 30% across Europe this year’
European affiliates are overwhelmingly positive about future earnings, with commission payments set to increase by 30% on average in 2011 compared to 2010, according to new research.
European marketers failing to mix social media and email
Whilst the vast majority (75%) of marketers are aware that they can integrate email and social media, only a third are actually doing so, according to new research.
Facebook cost-per-click ads up 22%
Demand for Facebook’s cost-per-click (CPC) ad format increased by 22 percent in the second quarter of 2011, according to new research.
White paper: 8 tips for B2B mobile marketing
New guidance issued by the Internet Advertising Bureau (IAB) aims to raise the strategic importance of mobile marketing among B2B marketers. The white paper, created by the IAB’s B2B council, addresses the popular misconception that mobile is mainly a B2C channel and aims to educate marketers about what makes a successful B2B mobile campaign.