Marketers increase Facebook ad spend by 25%, cost-per-click up 54%- study
UK advertisers spent 25% more on Facebook during the third quarter of 2011, while cost-per-click adspend rose by 54% according to new research.
digital marketing
Most marketers ‘don’t know what gamification’ means- survey
‘Gamification’ – the concept of using game design techniques in marketing campaigns, has become a popular buzzword, but do marketers really know what it means? According to a survey of over 100 marketers, the term leaves two-thirds of marketers in the UK stumped.
Right to reply: How Google+ highlights a new war on site speed
As Google+ goes public, what affect does its plug-in have on website speeds? Paul Cook, CEO of TagMan, looks at the plethora of new online marketing technologies and the potentially negative affect on page load times…
Alcoholic brands restrict under 18s from Facebook fan pages
Top drinks brands such as Smirnoff and baileys have agreed to introduce a code of practice for ads on Facebook and other social media sites.
Top tips: SEO Migration- Why and How?
Most web re-designs result in a dip in search rankings, which could have a knock-on effect on business. Alex Wares, Managing Director, Mediarun offers a 3-step guide to ensuring that a change in website doesn’t result in a loss of traffic…
Top tips: Digital marketing jargon explained
Andrew Whitehair, Managing Director at RAZSOR explains the terminology a digital marketer needs.
Google helps UK small firms go digital with regional workshops
Google has launched a regional campaign to provide free workshops and one-to-one digital consultations to businesses in Liverpool, as the search giant looks to tap into the local market.
Burberry increases digital marketing spend to 60%
Luxury fashion brand Burberry has increased its spending on digital marketing to 60% of its total marketing budget, three times the amount spent by the average company.
Digital marketing salaries ‘rise up to 70% in 3 years’
UK salaries have risen for those involved in digital marketing at all levels over the last three years, according to new data.
Channel 4 woos advertisers with online audience targeting scheme
Channel 4 is ramping up its audience targeting capabilities in a bid to attract more advertisers to its websites.