digital marketing
Ad fraud threat alert: the 404bot scheme stealing your media spend
A new ad bot scheme is posing a threat to advertisers worldwide, by generating fake browser data and creating fabricated URLs to their media spend, according to new research.
SharpEnd gets funding boost for IoT connected packaging
SharpEnd, a London-based Agency specialising in IoT, has signed a strategic partnership with Guala Closures Group, a world-leading manufacturer of closures for spirits and wine, and pioneer in connected caps.
‘Hyper personalisation’: Datasine launches AI-powered customer engagement tool for brands
Marketing technology firm Datasine has launched a new product designed to improve consumer engagement through hyper personalisation.
AmazeRealise rebrands as Kin + Carta Connect to align with global growth plan
Digital customer experience firm AmazeRealise is rebranding to Kin + Carta Connect as part of a global reorganisation designed to offer clients end-to-end digital services from digital transformation company Kin + Carta.
Homebase revamps digital marketing KPIs with Mapp
Home improvement store Homebase has appointed cloud-based digital marketing provider Mapp as the UK retail brand seeks to realign its marketing efforts amid company-wide restructuring.
Domino‘s generates more than £1m with personalised display ads
Pizza brand Dominos achieved a 10 to 1 incremental return on ad spend, increasing customer lifetime value and customer purchases in just three months through a new personalised ad campaign.
Webtrekk becomes Mapp to boost digital marketing platform
Customer intelligence platform WebTrek is now fully integrated with Mapp following the acquisition in June 2019.
Apple ITP and the impact on digital marketing technology
Apple’s latest Intelligent Tracking Prevention (ITP) update aims to increase user privacy by preventing unwanted tracking – but could have a major impact on digital marketing, particularly when it comes to technology such as analytics and A/B testing tools. Jean-Noël Rivasseau, CTO and Founder, Kameleoon, explains ITP, how it works, the impact it has on … [Read more…]
In-housing becomes the industry standard as marketers experience positive ROI
Businesses are beginning to reap the benefits of moving marketing operations in-house as more and more brands start to follow suit, according to new research.