Ladbrokes hires TagMan for Tag Management
Betting and gaming giant Ladbrokes has hired tag management system TagMan in order to measure and optimize online marketing campaigns more effectively.
digital marketing
US marketing trends: Brands ‘focusing on getting Facebook fans’, investing in mobile search
Brands are continuing to invest in Facebook advertising and focusing on fan acquisition, with spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, according to new research.
Christmas ecommerce report: Paid search gets 50% more transactions
Over the festive period in the UK, paid search ads generated 50% more transactions than last year, resulting in a 26% rise in revenues from the medium, according to new research.
Top tips: What lies ahead for marketers in 2012
Social media marketing is in the spotlight for 2012, but the latest research from Forrester shows that surprisingly marketing budgets have been slow to shift to social. Simon Morris, marketing director, Digital Marketing business unit, Adobe Systems, explains how to remove the guesswork and connect social media to real business results.
UK shopping searches up 17% this Christmas
The total number of online purchases driven by search advertising increased 17 percent on last year, while search adspend increased 7%, according to new research.
24/7 Real Media gets new President for European operations
24/7 Real Media, WPP’s marketing technology company, has appointed Nicolle Pangis to the new role of President, Europe.
Infographic: Search-driven shopping up 22% this Christmas
US revenue and budgets associated with paid search advertising increased throughout the holiday season to date, but Thanksgiving Day activity skyrocketed, according to new research.
iCrossing picks Weborama for adserving and tracking
Digital Marketing Agency iCrossing UK is partnering with adserving and tracking expert Weborama.
Adobe buys digital ad buying platform Efficient Frontier
Adobe is has bought Efficient Frontier for an undisclosed sum, as the firm looks to boost advertising services.
Guest comment: Digital could sharpen proactive credit card retention
As online banking becomes commonplace, how can banks use digital marketing to keep customer loyalty? Justin Schamotta at Choose looks the the pros and cons of proactive customer retention campaigns online.