UK search wars: Bing and Yahoo lose further ground to Google
Google has increased its dominant position in the UK search market, accounting for more than 9 in 10 of all searches, according to the latest data.
digital marketing
Just 1 in 10 consumers ‘willing to pay for online content’
Most consumers believe the internet as we know it would ‘disappear’ without ads, but most want want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content, according to a new survey.
Just 1 in 10 consumers 'willing to pay for online content'
Most consumers believe the internet as we know it would ‘disappear’ without ads, but most want want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content, according to a new survey.
Top tips: Spicing up Loyalty & Reward- Do customers get what they really, really want?
Most customers are swayed by loyalty offers and rewards, and are willing to submit personal details in exchange for better deals. So why are so many retailers failing to make the most out of loyalty? Anthony Monger, Digital Marketing Consultant at Grass Roots, takes a ‘Spice Girl- themed’ look at how loyalty programmes can deliver … [Read more…]
Top tips: Spicing up Loyalty & Reward- Do customers get what they really, really want?
Most customers are swayed by loyalty offers and rewards, and are willing to submit personal details in exchange for better deals. So why are so many retailers failing to make the most out of loyalty? Anthony Monger, Digital Marketing Consultant at Grass Roots, takes a ‘Spice Girl- themed’ look at how loyalty programmes can deliver … [Read more…]
AdInsight gets £1.6m funding for call tracking tool
AdInsight has received £1.6M investment ($2.6M) in its first round of venture capital funding, to boost its call tracking and call analytics solutions.
Teradata buys cloud digital marketing firm eCircle
Analytics technology provider Teradata has bought Cloud digital marketing firm eCircle for an undisclosed sum.
Only 10% of UK firms measure social media ROI- report
Just 10% of UK firms are measuring the return on investment from their social media campaigns, despite a 50% increase in time spent on the medium, according to a new study.
Event report- UK search marketers knowledge-share at BrightonSEO
Search and SEO Conference BrightonSEO took place this month, covering key themes affect search, such as the rise of the semantic web, new SEO tactics and changing customer needs.
Right to reply: Everything you know about digital measurement is wrong
Measuring the true impact of your digital marketing camapaigns can be a complex task, but are the current standard metrics the best way to measure success? Gary Angel, President of Semphonic shows how the failings in digital measurement have come to be, and how to bypass them to make your own measurement better.