Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar.
Experian has today announced the UK launch of AudienceView, its new digital marketing tool designed to help brands better communicatewith their most sought after customer groups.
Long registration forms and overly intrusive questions are major turn offs for customers when looking for products and services online. So why are so many companies still gathering reams of customer data and then never using it? Chris Ford, Business Development Director at business services company, Grass Roots shares some experiences of “Fear, surprise and … [Read more…]
Analytics technology provider Teradata has bought Cloud digital marketing firm eCircle for an undisclosed sum.
Microsoft’s advertising arm is working with Adform to run more interactive display marketing campaigns across traditional, video and mobile platforms.
Performance marketing and technology company Tradedoubler has launched a campaign to help clients and affiliate marketing partners identify and harness the latest opportunities in online and mobile commerce.
Digital marketing budgets continue to rise in tough times while a lack of in-house expertise leaves business relying on agency insights, according to the results of a new UK survey looking at the search marketing industry.
24/7 Media, WPP’s marketing technology company, and Microsoft Advertising have teamed up, offering a combination of their ad technologies to their clients.
Affiliate marketing network Rakuten LinkShare, has won 2 new clients in the UK after reporting strong growth figures.
IKEA UK has begun a new email and social media campaign that utilises Pinterest to promote its new Indian-inspired ‘True Blue’ collection.