WPP buys UK ad agency Fortune Cookie
Global ad giant WPP has bought Fortune Cookie, one of the UK’s longest running independent digital marketing services agencies.
digital marketing
Top 10 SEO tips: How to optimise your website from scratch
Rob Pierre, Managing Director of Digital Marketing Agency Jellyfish, gives us his 10 top tips on how to optimise your website from scratch.
Top tips: How to take advantage of seasonal SEO
Kelvin Newman of SiteVisibility looks at how you can timetable your way to Seasonal Organic Search Campaign Success.
Top tips: How to develop a customer centric strategy in 5 steps
2011 was the year that saw social media and email marketing begin to merge but in 2012, the most effective digital marketing strategies will have the multi-channel customer at their centre. The benefit of integrating your digital marketing strategies is that your brand will always be exactly where your customers (existing and future) are. This … [Read more…]
Christmas in July? Digital advent calendar gets marketers ready for festive period
Digital marketing agency Greenlight has unveiled an interactive Digital Advent Calendar with tips, as part of its drive to give digital marketers and brands a head start with their Christmas 2012 strategy so their campaigns are underway in time for the festive season.
Digital marketing ROI- Cross-channel integration ‘boosts sales’
Integrating display, social and mobile with email and web programs as part of an overall cross-channel marketing strategy has a strong impact on sales conversions and return on investment, according to a new study.
HTML5- What marketers need to know (Infographic)
HTML5 is being used by almost 50% of developers, and is projected to grow to 80% within the next three years. This infographic below from Uberflip provides a guide to the technology that will be powering the majority of apps, video and rich media content viewed on mobiles and PCs over the next few years…
New boss at R.O.EYE
Affiliate marketing firm firm R.O.EYE has appointed Gavin Male as Managing Director.
UK search trends: Entertainment keyword volumes down 13%
The number of UK consumer online searches pertaining to entertainment in April – from Movies, Going Out, Gaming Consoles & games and Music, dropped 13 per cent on January’s level, according to new research.
Centaur buys Econsultancy for £50m
Centaur Media has bought Econsultancy for £50m, as the publisher looks to focus on digital and events channels.