Adobe links mobile and analytics tools for advertisers
Adobe has updated its AdLens cloud-based, media optimisation technology, linking it with analytics tool SiteCatalyst.
digital marketing
How are consumers sharing personal data with brands? (infographic)
Over 4 in 5 (82%) of UK consumers are happy to share their information with brands across at least one channel, according to this new infographic from Experian.
Waitrose Twitter contest prompts wave of middle class jokes
A Twitter campaign from Waitrose has become the subject of ridicule this week, once again sparking the debate as to whether there’s ‘no such thing as bad publicity’ on social media.
Right to reply: ‘Botched’ Waitrose Twitter campaign boosts its 'snob' value
As reports suggest that Waitrose’s “botched” Twitter campaign has made the brand a “laughing stock”, Jason Woodford, CEO of digital marketing agency SiteVisibility, gives the campaign a ten out of ten and suggests this has reinforced Waitrose’s brand values of quality and excellent service as a key point of differentiation from the other grocery chains.
Right to reply: ‘Botched’ Waitrose Twitter campaign boosts its ‘snob’ value
As reports suggest that Waitrose’s “botched” Twitter campaign has made the brand a “laughing stock”, Jason Woodford, CEO of digital marketing agency SiteVisibility, gives the campaign a ten out of ten and suggests this has reinforced Waitrose’s brand values of quality and excellent service as a key point of differentiation from the other grocery chains.
Facebook ‘could capture 50% of global search market in just a few years’
As social media and search converge, Facebook is in a unique position to rival Google’s dominance in the coming years. A new survey reveals that Mark Zuckerberg’s plans to mix social with search could give Google a run for their (advertising) money.
Greenlight debuts pay for performance social media model
Digital marketing agency Greenlight is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results.
From 0-75%, Google’s share of visibility for car insurance-related searches soars overnight
Two days since announcing its entry into the car insurance comparison arena in the UK, Google’s share of visibility for car insurance-related searches has soared overnight, from 0% to 75%, reveals research from digital marketing agency Greenlight.
Email marketing trends- top sectors revealed
Charity organisations get the highest open rates for emails, while education and retail sectors get the lowest impact in the inbox, according to a new global study.
Sports brand Sweaty Betty begins online push
Women’s sportswear brand Sweaty Betty has partnered with multichannel digital marketing firm DC Storm to boost its online presence, by providing the data and knowledge to understand its customers’ purchase journey.