Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research.
Over an eight-day period in November, Ben and Jerry’s posted four sponsored images on Instagram featuring its ice cream in a carton, in a cone and even as a vision in the clouds. Ads were targeted to users age 18–35 in the U.S. This case study looks at how the Unilever brand become once of … [Read more…]
Ian Horsham, Divisional Director, Promotions and Incentives, The Grass Roots Group looks at why brands are losing ground by failing to properly engage with customers, and how they can resolve this.
It can happen to the best of us, and this week it happened to the BBC – with test messages on the app’s alert services pushed to millions of app users.
Google plans to launch its own domain name registration service, consumers “to search, find, purchase and transfer” domain names for their business.
Day six of Cannes Lions featured some of the biggest players in digital marketing, including Procter and Gamble’s global brand building officer Marc Pritchard; WPP’s Sir Martin Sorrell, Twitter’s Dick Costolo and Viacom’s Philippe Dauman. Also, a special looks at McDonald’s advertising with speaker’s including McDonald’s Matt Biespiel, TBWA’s Rob Schwartz and Leo Burnett’s Mark … [Read more…]
Inflight connectivity services OnAir has teamed up with digital marketing, technology and commerce consultancy, Amaze, to deliver an inflight ‘World Cup zone’ accessible via onboard Wi-Fi on selected aircraft.
Brands can generate increased conversions from their paid search ads when they also advertise on Facebook in the US, but only up to a certain point, according to a new study.
The average open rate for emails is 17.1% but the number of emails sent to extinct addresses has fallen dramatically as marketers and automation tools take more care to clean their lists, according to new research.
Mobile ad firm Amobee has bought Adconion and Kontera, for $235m and $150m respectively as it looks to expand into the wider digital ad space.