It is always better to keep old customers happy rather than win new ones? Richard Foster, Chief Commercial Officer, Intelligent Optimisation calls for a climate change in digital advertising –urging marketers to drive growth by focusing on new customer acquisition, rather than continuously retargeting existing prospects.
The Guardian, Daily Telegraph and Daily Mail figure in the top three positions in a study which analyses top UK newspaper websites for their popularity on social network, Twitter.
Birds Eye has begun a new 12 month multi-platform campaign to encourage families to experiment with Birds Eye products.
Social (Facebook) ad spend increased 33% year-on-year (YoY) while click-through rate rose by a staggering 430% in the final quarter of 2014 according to the latest quarterly global data from Kenshoo.
Teradata has bought Israeli app marketing platform Appoxee as the markting software provider looks to boost of mobile assets.
2015 will be a big year for digital, with big data, virtual reality, smart objects, contextual marketing, digital governance and same day delivery all on the rise, according to new predictions from Amaze.
Gym brand Virgin Active has embarked on a new digital push, with a digital wristband that tracks movement alongside ‘virtual fitness’ classes.
First Great Western is aiming improve customer information during delays with the launch of its industry-first online Passenger Information During Disruption (PIDD) initiative.
2014 was a breakthough year for digital marketing in india, with a surge in smartphone use and car buying switching to digital channels in significant numbers. Neislen looks at the top insights and trends that received maximum eyeballs and engagement this past year and here’s our pick of the most popular trends impacting the Indian … [Read more…]
As we move into another year, what is the true legacy of affiliate marketing? Mark Kuhillow, founder at R.O.EYE argues that the biggest challenge is sales attribution… and why brands, media owners and agencies need to get smarter with tracking technology.