Media agencies in the US have come under fire after a new report has uncovered “a pervasive lack of transparency” when charging clients. But is the report “short sighted”, as some agencies have claimed?
French fashion retailer La Redoute has chosen Visual IQ, the leading cross channel marketing attribution company, to grow its customer base as it continues its transition into a digital retailer.
Ryanair is using Bench marketing platform as part of the airline’s wider digital transformation and customer engagement programme.
Three UK has revealed the first step in its plans to revolutionise the mobile advertising experience by trialling ad-blocking technology on its network next month.
Companies can now receive certification for using fraud-reduction techniques, following the launch of a new auditing process from the UK’s Joint Industry Committee for Web Standards (JICWEBS).
As mobiles become the go-to destination for emails, marketers are competing against more messages on a smaller screen. Jenna Tiffany at Communicator looks at how to make your email marketing messages stand out in a mobile world.
Millward Brown and Kantar Worldpanel have struck a partnership in the UK to help brands simultaneously evaluate both brand and sales performance delivered by their digital marketing campaigns.
Marie Despringhere, UK Country Manager, Optimizely, calls on the C-level (the highest-level executives in senior management) to explore the power of testing and personalisation and truly embrace data-driven decision-making to quickly and easily create best-in-class digital customer experiences that can drive innovation and mitigate business risks.
Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo.
With rise of chat apps and live video, the social media landscape is changing at a rapid rate. This new infographic identifies 8 key trends to watch out for in 2016.