Guest comment: The future of email
Has email marketing now reached an end point for innovation, or have we much more to come? Victoria Dyke, Marketing Manager at CommuniGator looks at future email trends.
digital marketing
HMV hires R.O.EYE to reach niche audiences online
HMV has appointed R.O.EYE as its digital marketing agency to reach niche audiences online.
Europeans spend more time than ever reading emails (but only open 10%)
Europeans are spending over a third of their waking day on email, but that email marketing campaigns are failing to engage them as well as they once were, according to new research.
Unilever plans in-house branded content division
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation as brands become publishers.
Digital marketers “feeling overworked and underpaid”(while men earn more than women)
Digital marketers in the UK are lacking support from colleagues and their bosses, with many finding it difficult to secure budget and justify investments, according to new research.
London Fashion Week: Yahoo Storytellers partner with PANDORA for Tumblr campaign
PANDORA Jewellery is partnering with Yahoo Storytellers to create a unique online campaign on Tumblr from an experiential event at London Fashion Week.
The impact of influencer marketing [INFOGRAPHIC]
Influencer marketing has become increasingly important as social media stars start to eclipse TV celebrities as part of a cost-effective and sustainable marketing strategy. This new infographic looks at the impact on businesses.
Photoslurp turns user generated fashion into shoppable ads
Visual commerce and marketing platform Photoslurp has struck a partnership with fashion group Folli Follie to launch a new visual commerce solution.
New website links self-employed to the “gig economy”
A new website, NoWorkMates.com, has launched, catering for self-employed workers in the growing “gig economy”.
Top tips: What does AI mean for the future of digital marketing?
With intelligent personalisation taking centre stage in modern marketing, how will artificial intelligence change the relationship between brands and consumers? Benjamin Graham, Director of Communication at personalised marketing app Clemmie, looks at how marketers can make the most of AI.