Data Management Platforms – It’s Time to Address the Myths
Colin Grieves at Experian looks at the growing importance of Data Management Platforms and how to address some of the common myths.
digital marketing
Top tips: 3 unconventional holiday marketing tactics to help you stand out
With the Christmas frenzy now in full swing, Bart Mroz offers some last-minute digital marketing tactics to stand out from the competition this holiday season.
Oracle “simplifies B2B digital marketing” with revamped lead generation tools
Tech giant Oracle has updated its Oracle Marketing Cloud suite with new features geared towards “simplifying digital marketing”.
Could virtual reality replace high street shopping by 2050?
Virtual reality (VR) shopping sprees could spell the end for physical high street retailers by 2050, according to new research.
Adobe to buy video ad tech firm TubeMogul for $540m
Adobe has entered into a definitive agreement to acquire TubeMogul for approximately $540 million net of debt and cash.
Video case study: Toyota USA makes 100,000 versions of same Facebook ad
Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.
Case study: Gillette hijacks search engines with “Ask Dad” campaign
Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father’s advice in person can be- getting 6 million YouTube views in the process.
Junk food ads on social media: WHO urges crackdown
The World Health Organinzation (WHO) is urging governments to take active measures of reducing the ads volume circulating in the social media.
Specialised product ads: Ad spend soars in paid social and search
Online retail advertisers are flocking to specialised product focused ads on the likes of Facebook, Instagram and Google according to a new global study of search and social advertising.
Digital helps UK ad spend beat expectations (but Brexit cuts 2017 forecasts)
The growth of digital marketing has helped UK ad spend beat expectations for 2016, but Brexit has led to lower forecasts in 2017, according to new figures.