Path to purchase: 7 interactions “before purchase produces optimum online sale”
Online shopping journeys with seven interactions produce the healthiest sale, according to new research.
digital marketing
Top data marketing tips: Putting customers at the heart of campaigns
Data Management services look to combine interaction, descriptive and behavioural data to help brands understand who their customers are, but are marketers really using these insights to their advantage? Wojciech Bednarz, Head of the Data Science & Audience Insight Department at Greenlight Digital looks at the role data insights for marketers as we enter 2017.
Guest comment: How Google’s AMP is making noise in the digital world
Google Accelerated Mobile Pages (AMP) is a game changer for digital marketing in 2017, writes Aimee Sanderson, Digital Content Strategist at Bespoke.
VR and AR “set to revolutionise the e-commerce industry”
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.
Top Christmas email campaigns: Waitrose tops the table for the second year
With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.
10 digital innovation predictions for 2017
Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean for brands, especially in terms of cognitive computing and A.I.
Retailers “missing value of customer journey with last-click focus”
The majority of online retailers attribute sales solely on a last-click basis, despite data indicating marketing budgets could yield better results if spent across the customer journey, according to new research.
Gen Z “to give marketers a run for their money”
The new generation of tech-savvy millennials presents a huge challenge to marketers, with high expectations and values.
Marks & Spencer pips Boots and John Lewis as top of the Christmas shops
Marks & Spencer is the nation’s favourite Christmas shop, with nearly a third of Brits planning to spend the most there this December.
Digital natives: 5-year study reveals how next generation will shape future
The next generation of digital natives see social media as a way to ‘build personal brands’ and prefer quality online relationships rather than a mass of followers, according to the results of an extensive five year study of 10-15 year olds.