1 in 10 women in marketing had career held back due to gender
On International Women’s day, new research has revealed that women are being held back, yet are more satisfied in their jobs than men.
digital marketing
Talent Hunting 101: How to hire culturally without missing out on technical ability
Businesses of all shapes and sizes are dependent on their workforce. Simply put, the stronger your team, the brighter your future will be. Steve Thompson, Managing Director of digital marketing recruitment specialists Forward Role Recruitment, understands how important it is to not only recruit the very best talent out there, but also the importance of … [Read more…]
Coca-Cola entrusts AI to generate latest ads
Coca-Cola is testing how AI can be used for content creation, swapping human creators with software.
The top 10 most highly sought roles in digital marketing
CRM and PPC managers alongside user experience designers and web analysts, are among the most in demand positions in digital marketing, according to new research.
The Saucy Fish Co. begins digital push for new frozen range
The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze.
Brexit and Trump forces marketers to ask if they really know their audience
Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following the surprising rise in populist sentiment in 2016 – post Brexit and Trump. In a bid to better understand audiences, a whopping 94% of marketers will now place emphasis on finding out what their customers are actually … [Read more…]
Longer to payday: Ad agencies now waiting 86 days for payment
Average days sales outstanding for client invoices have grown to an all-time high of 86.42 days, an increase of 20 days since 2013, according to new research.
One in ten marketers admit their emails aren’t relevant to customers
Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers, according to new research.
IAB UK appoints Roisin Donnelly to lead new “advertiser engagement” scheme
The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.
Half of marketers predict “death of the cookie” by 2018
Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report.