YouTube faces lawsuit over UK children’s privacy
YouTube is facing a major lawsuit over its alleged tracking of children under age 13 in the UK.
digital marketing
Government paid influencers to promote Covid-19 track and trace
The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.
The most in-demand programming languages in the UK
When it comes to coding jobs, Python is the programming language Brits most intend to learn, followed by SQL, with Brits most interested in data analyst roles, according to new research.
New student accommodation start-up uses latest tech to deliver five times faster booking
A new Manchester-based tech start-up is set to shake up the UK and international student accommodation market with the launch of its online student property platform.
Ad industry unites for ‘Addressable Media’ standards
Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media.
Greenpeace boosts customer sign ups with video ads to help protect ocean wildlife
Environmental organization Greenpeace recently teamed up with video ad tech company VDX.tv and Opticomm to make the British public aware of the importance of protecting oceans and its wildlife, with a specific goal of securing petition sign-ups from individuals. in an over 80% video completion rate, 3,466 petition sign-ups, and the cost per acquisition dropped … [Read more…]
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
More than half of UK firms ‘not planning to invest more in digital transformation’
More than half (56%) of UK business leaders are not planning to invest more in digital transformation, despite COVID-19 and the subsequent lockdown accelerating the need for digitisation across services.
B2B brand storytelling in the age of COVID-19: Firms lacking ‘human touch’
The majority of B2B companies have not conducted primary research focused on their customers’ needs and challenges in the last 12 months, as the sector struggles to humanise their communications in an era of brand storytelling, according to new research.
Telling stories during a pandemic – why video content creators need to get creative
How do you make a big brand advert during lockdown? Jon Stroud, creative director, Jist Studios, helped create a campaign for a leading breakfast brand from scratch in the midst of the pandemic, mixing techniques with live plates, animation, user-generated content, GoPros, phone footage and the odd professional shoot with a skeleton crew. Here, he … [Read more…]