Most marketers ‘still can’t unify online and offline worlds’
The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found.
digital marketing
Google ‘Market Finder’ matches small businesses to global markets
Google has launched a new analytics tool that helps businesses identify new customers and grow their export sales online.
How Brits buy holidays: 23% of millennials would find chatbots helpful
Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research.
Top content marketing tips: Does research still have a place within content creation?
Guy Washer, Managing Partner at Sapio Research shares his top tips to ensure that your market research delivers successful results
The importance of pre-Black Friday engagement tactics for e-commerce retailers
With Black Friday looming large on the horizon, Tim Johnson, chief sales officer, at e-commerce digital marketing agency Visualsoft discusses how to best use online marketing tactics such as targeted email alerts and on-site overlays to engage your customers well ahead of the Black Friday weekend.
The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey
The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey.
Online ad fraud: New certification for firms offering anti-fraud products
In the attempt to tackle online ad fraud, JICWEBS has launched a certification scheme for firms providing anti-fraud products.
Most European retailers see future as a media company
In the wake of an increasing number of brands like Matalan and Iceland launching broadcast-style content offerings, new European has revealed that the vast majority (81%) of European retailers are anticipating a future as media companies.
Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign
Men’s footwear brand, Boxfresh is now working with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.
Top marketing tips: Why soft-skills are crucial for every analyst
Analytics is more crucial than ever in today’s digital marketing world- but it’s about more than cold, hard data. Sandeep Saini, VP of Analytics Grazitti Interactive, a digital agency, and Chiara Pensato, Senior Director, EMEA Marketing, Alteryx share why connecting with the rest of the business is a crucial skill for analysts.