Consumers actually do not respond to personalised marketing collateral, as previously thought, unless the communication contains tailored promotions, according to new research.
Clicksco has launched ‘Carbon’ an audience management platform (AMP), letting agencies and advertisers use their audience data for better personalisation and greater revenue.
Over half of British consumers claim an image is more likely to grab their attention than a headline, according to new research.
Just 61% of 6,399 global professionals believe their marketing strategy is effective, with many putting SEO as their top priority for 2018, according to new research.
If brands are taking the reins on their marketing, how do agencies fit into the picture? Ilona Lubojemska, Director, Client Services at The Trade Desk, takes a closerlook at the changing role of agencies in 2018.
Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant.
Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.
Chief Marketing Officers (CMOs) at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research.
November 11th is the biggest shopping day in the world – China Singles Day. Abi Jacks, Director of Marketing at Rakuten Marketing UK looks at what this means for the UK and why should marketers care about it.
The vast majority (71%) of mobile sales take place within well-designed mobile browsers and shopping apps, according to new research.