digital data
Facebook ‘Likes’ reveal deeper personality clues- study
Seemingly innocuous behaviour on Facebook can reveal intimate details about a user’s personality- which could in turn help advertisers predict their sexuality, political views and religion, according to new research.
Top tips: The Taming of the Shrew- Marrying statistical analysis and digital measurement
Traditional web analytics makes several assumptions about the user’s intent. Gary Angel, President of Semphonic, looks at new set of opportunities for effectively measuring, analysing, and optimising your digital properties to drive better online performance.