As the number of devices is exploding, customers have more channels than ever to interact with brands. This has created a shift in consumer engagement, one that clunky legacy platforms are not equipped to cope with – why? Because their multiple solutions don’t talk to each other. James Manderson, General Manager of engagement platform Braze … [Read more…]
Apple and Google have announced they are working together to create contact tracing technology aimed at slowing the spread of coronavirus.
With the rise of DNA testing sites such as 23andMe and AnsectryDNA, Rita Batalha Consultant at Capgemini Invent, looks at how consumer DNA is opening up new levels of hyper-personalisation for marketers.
Google has achieved a major breakthrough in computer power, building a machine capable of performing calculations in seconds that traditional computers would take 10,000 years to perform, according to a leaked paper
With the one year anniversary since GDPR’s implementation, ads have increased and costs have decreased, according to new research.
The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world this year. In case you weren’t lucky enough to attend the beaches, yachts … [Read more…]
Socialbakers has added next generation Audience Segmentation into the Socialbakers Suite helping marketers to convert data into productivity.