Top email marketing tips: How critical is email delivery?
From big data to sender reputation, Steven Ledgerwood, Managing Director, UK at Emarsys explores the importance of email deliverability for marketers.
demographics
Quora: Wisdom in the social crowd [INFOGRAPHIC]
Seven years on from its launch, Quora has lead the way in crowd-sourced answers to tricky questions. This infographic from agency Fullestop looks at Quora’s timeline and its demographics.
Kantar Media adds Facebook measurement to Social TV Ratings tool
Kantar Media has announced the integration of Facebook data into its Kantar Twitter TV Ratings tool.
Online ad engagement “can be doubled if the right image is chosen”
Simple images which mirror target demographics are key to capturing attention According to new eye tracking research looking at the effectiveness of online ads
Linkedin expands analytics tools with “Website Demographics”
LinkedIn has launched Website Demographics: a free reporting tool that lets marketers see the types of professionals visiting their website, enabling them to adjust their marketing, content and campaigns to target visitors accordingly.
Ad viewability standards to get tougher?
Digital ad accreditation organisation the Media Rating Council (MRC) is considering changing the ad metric standard to require that 100% of pixels have to be displayed to count as a viewed ad.
Personalisation in fashion retail: why it is compulsory
Technology in retail is becoming more of a necessity, rather than just an added bonus. Isabelle Ohnemus, CEO at EyeFitU looks at the importance of a personal and human touch to win over today’s tech-savvy shoppers.
Top tips: What’s next for native advertising in mobile?
Native advertising is playing a bigger role in mobile marketing. Oliver Gold, UK Managing Director, YOC, looks at how AR will evolve and play a bigger role in native, especially video, as well as Location based data and digital to physical conversion tracking.
Mobile devices to lift online video viewing by 20% in 2017
Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research.
The demographics of Uber’s US users
In the US, 8% of online adults are using Uber at least once a month and, by some distance, 16-34s are the most enthusiastic Uber adopters, according to new research.