demographics Archives

The state of mobile in 2019: App spend ‘worth double box office market’

January 22, 2019

In 2019, app App Store consumer spend will surpass $120bn, double the size of the global box office market, according to new research.

Telcoms marketing trends: Making a success of cross-selling efforts is about rethinking personalisation

December 17, 2018

When consumers buy telco products, they are more likely to be persuaded to opt for cross-sell opportunities after seeing deals online, compared to just 8% of cross-sale purchases made in-store.

Four steps to creating a successful digital marketing campaign

November 22, 2018

Following the revelation that 99% of businesses plan to up their spending in that department next year, Peter Bell at Marketo offers advice on how to build a successful digital marketing campaign.

Singles Day: UK marketers missing a global opportunity

November 1, 2018

With China Single’s Day fast approaching, three quarters (74%) of UK marketers are missing out on global opportunities because of their ‘always-on’ marketing approach that doesn’t allow for regional focuses, according to new research.

How millennials (and other demographics) are engaging with print v digital

October 29, 2018

Often there’s an assumption that older generations favour print while millennials gobble up anything digital. Is this accurate and, if so, how does it influence today’s marketing mix? Ellie Morley-Smith, marketing and communications manager at APS Group looks at how millennials are engaging with print versus digital.

GlobalWebIndex uses chatbots in new mobile survey data platform

October 18, 2018

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

ASOS expands into voice shopping with Google Assistant ‘fashionbot’

October 11, 2018

ASOS has teamed up with Google to let customers shop across popular categories using just their voice and the fashion retailers own bot guide ‘Enki’.

Rakuten Marketing predictive AI connects brands with unexpected online audiences

October 9, 2018

Rakuten Marketing has launched the latest edition of its proprietary artificial intelligence (AI) and machine learning (ML) technology, growing the performance and scale of the Rakuten Marketing Prospecting product.

Tiered loyalty schemes drive almost 3 times more yearly spend than ‘one off’ offers

October 2, 2018

Tiered loyalty schemes serve up almost 3 times more value per customer for food and beverage (F&B) brands when compared to ‘one off’ email offers or discounts according to new data.

Rise of eSports: Fortnite, football and an Olympic future boost popularity

June 6, 2018

Fortnite sues Google and Apple over app store bans

With more people playing and watching computer games as a professional sport, the stakes are high for sponsors, with half of people seeing major benefits in competitive multiplayer video gaming.