Pinterest has been one of the dotcom success stories of 2012, growing in popularity across the US and Europe. This video, from MDG Advertising, details the social site’s demographics, growth, and potential to drive abundant traffic to company websites.
Marketers are beggining to adopt gaming techniques to engage and convert consumers. But what are the differences between sponsored games, advergames and gamification, and how can they work for you? Andy Dean, Future Trends and Innovation Consultant at Amaze, examines the impact of gaming on marketing.
Growing numbers of brand websites, from retail to media – now demand user registration in order to capture key customer data, improve understanding and drive better interaction and engagement. But what value is actually being derived? Russell Loarridge, European Sales Director at Janrain looks at why social login – the ability for consumers to use … [Read more…]
Facebook has paid $1 billion to acquire Instagram. Since its launch in October 2010 on the Apple AppStore, Instagram has proven highly addictive, especially to younger demographics, growing to upwards of 30 million users, and over a billion photos uploaded. Mark Little, principal analyst at Ovum considers why Facebook would want to pay so much … [Read more…]
Social media ‘pinboard’ Pinterest has soared in popularity this year, but the firm is yet to set a clear monetisation strategy. Gary Angel, President at Semphonic, suggests that with the kind of personal data that a site like Pinterest can gather, their greatest potential is to help other sites perform more effective targeted advertising by … [Read more…]
A large portion of ad impressions in the US are not delivered according to plan, with the quality of ad delivery varying based on factors including site, placement, creative and targeting strategy, according to a new report.
Pinterest, an online pinboard that lets people share images and interests, is starting to attract attention in the UK after soaring in popularity in the US, according to new figures.
Online video advertising company Adap.tv has launched its Adap.tv Upfront Marketplace, a media buying platform designed to simplify the process of buying future inventory across multiple screens.
Women and young adults are outpacing other demographics in unfriending on Facebook, as social networkers get more savvy in managing their reputation online, according to new research.
As Facebook’s rules about whether to censor specific postings made by users have now been published for the first time in the media, Joanna Morley, Social Media & Online PR Manager at SiteVisibility, argues that the guidelines contradict the social networks own approach to user’s privacy.