Mobile cinema goers ‘are biggest movie fans’
Mobile-connected moviegoers are bigger movie enthusiasts than the average US moviegoer, according to Nielsen NRG’s 2012 American Moviegoing report.
demographics
MediaMind offers ‘Actionable Insights’ on Facebook brand interactions
Ad technology firm DG has struck a strategic partnership with CitizenNet, a platform for social market research and social ad campaign management.
Facebook pushes ahead with external ad network- report
Facebook’s rumoured ‘AdSense’ style external ad network could be taking shape , according to the latest news reports.
New Nielsen metrics match online campaigns to target audiences
Nielsen has launched its Online Campaign Ratings (OCR) metric in the UK, allowing brands to measure whether their ads reached their intended audiences online.
1 in 5 online US women now using Pinterest
More than 1 in 10 (12%) of US adults are now using Pinterest, but nearly 20% of women are on the site, according to a new report.
Case study: Ubisoft triples game sales via Facebook targeting
Ubisoft managed to triple sales by 300% in just 3 months through a targeted Facebook campaign for its Settlers Online game by focusing on users most likely to convert and purchase. This case study looks at how the games giant made smart use of targeting and bid optimisation to get the most out of its … [Read more…]
Facebook tests ‘AdSense-style’ mobile ad network for 3rd parties
Facebook is testing a new mobile ad network, running ads targeted according to user data on third-party apps and mobile websites for the first time.
Facebook tackles fake ‘likes’ after bot controversy
Facebook is cracking down on potentially fake ‘likes’ on its site, amid critisicm that bots are ramping up prices for advertisers on the social network.
Guest comment: Data model for the digital world
The most sophisticated of today’s enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey. As customer information is assembled across multiple communication channels, organisations have discovered that having the full customer journey and understanding it are two entirely different things. However an organisations data is ultimately structured, to … [Read more…]
7 video advertising tips: It’s time to get video off the bench
What are the core principles of using video in online ad campaigns? Boaz Ram, Senior Manager, Video Product Marketing, MediaMind offers 7 key tips to get the most out of the medium.