Tablets boost web access for older people- Ofcom
Older Brits are using the internet more following the growing popularity of tablets, according to new Ofcom research.
demographics
Digital or Disc? Music buyers prefer CDs, vinyl and cassettes over the Cloud
With Record Store Day last week (Saturday 19th April), research by ICM reveals that music lovers across the country are still buying their tunes in physical format with MP3 downloads seen very much as an add-on.
Music marketing group Sonic teams with RadiumOne
Sonic, the music and lifestyle marketing and advertising group, has added a new premium level of service through partnering with programmatic advertising experts, RadiumOne.
Rise of second screeners: 16% of primetime TV viewers accessing social media
TV viewers in the US are increasingly using social networks while watching primetime shows, as brands increasingly invest in Facebook and Twitter ads to coincide with TV events, according to new research.
Guest comment: Are marketers missing a trick with online gaming?
TV has always been the mass-market media of choice for brands, providing huge, emotionally engaged audiences across a wide range of content designed to appeal to specific groups. But the way we consume entertainment media has changed dramatically over the past few years and the TV is no longer the “living room” focal point it … [Read more…]
Big data or bad data? Inaccurate stats ‘holding up cross channel marketing’ (infographic)
Three quarters (75%) of UK organisations are losing potential revenue due to poor contact data, and 94% believe they have poor data quality in their organisations, according to new research.
Can web search trends predict this year’s Oscars?
With the Oscars approaching, can online buzz forecast this year’s winners of the prestigious film awards? Taking all the factors into account new data from Exponential forecasts that 12 Years a Slave will narrowly beat American Hustle to Best Picture.
Video viral of the week: Procter and Gamble Winter Olympics ad gets 17m views
Procter & Gamble is the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including “Pick Them Back Up,” which depicts the journey mothers and children go though on their way to sporting success.
Android gains 44% of mobile impression share- report
Android campaigns bought through Madison, Adfonic’s Demand-side Platform (DSP) were significantly more popular among advertisers than in Q3.
Case study: Hobgoblin uses Twitter and Google Maps to connect drinkers around the globe
Bottled ale maker Hobgoblin has launched a Twitter and Google Maps mash-up to connect beer aficionados around the world.