As big brands turn to automated buying platforms for their video ads, just how can they ensure they are getting the most from this powerful new form of advertising? Patrick Kelly, Director of Agency Sales at BrightRoll offers five key steps to help build the best programmatic video strategy
Brands are at risk of losing the trust of consumers over the exchange of personal data., according to a survey looking into the types of details customers are willing to share.
Data management platform The ADEX has deployed Digital Element’s hyperlocal IP geolocation technology to improve audience understanding and targeting capabilities, boosting their client’s conversion rates by as much as 25%.
Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US.
Tinder is adding premium features to its dating app, including the ability to reconsider rejected profiles, but the dating firm has made to controversial decision to charge users over 28 more than its younger users.
Holidaymakers want technology to help them save time and money and make their trip more personalised, according to new research.
The company which has successfully predicted the Best Picture Oscar winner in both 2013 and 2014 – by analysing web surfing habits of people with similar demographics to Oscar voters – has released its prediction ahead of Sunday’s 87th Academy Awards.
The TV business is being turned upside down, in particular by the use of data in programmatic TV. Lewis Sherlock, Senior Director at Adap.tv examines whether the ‘old’ ways of doing business in TV are still relevant, and why metrics must expand beyond age and gender demographics.
It is always better to keep old customers happy rather than win new ones? Richard Foster, Chief Commercial Officer, Intelligent Optimisation calls for a climate change in digital advertising –urging marketers to drive growth by focusing on new customer acquisition, rather than continuously retargeting existing prospects.
Retailers are embracing big data, yet there is limited connection between these innovative ideas and the real time experience in each store. Despite clear changes in behaviour and attitudes, the retailer is still second guessing the customer’s expectations. Matthew Napleton, Marketing Director at Zizo. Explains why retailers need to get real-time data onto the shop … [Read more…]