The vast majority of Google’s profits come from AdWords advertising, as brands compete to appear top of popular keyword search results. Shawna Beaudet, PPC Account Director at Harvest Digital, looks at the highest cost per click ads within Google.
John Fleming, Webtrends that looks at how marketing personalisation is changing retail banking and helping in the retention and acquisition of customers.
Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.
Asia leads the way when it comes to wearable tech, with many key developed markets yet to catch on, according to new research..
For most consumers, voice-powered search tools on mobile are yet to make a big impact; according to Global Web Index’ global data from our 34 markets, less than a fifth of online adults are regularly using them, putting them some distance behind traditional search engines.
‘Recognition Triggers’- a new ad tool created by Powa Technologies- lets people to take a picture of any advert and buy the product in just two taps, with no need to scan QR codes, or go to websites.
With 1.55 billion monthly active users, Facebook is the largest source of public opinion data on Earth. Marc Maley, CEO, Fuel Intelligence, looks at how using anonymised and aggregated Facebook topic data, film studios could use this human-generated data to tailor marketing efforts to maximise engagement ahead of movie releases.
What are the common trends that unite successful technology leaders? A new podcast series from Apigee offers tips on how companies can best go about their digital transformation strategies. The below piece, written by Greg Brail, Chief Architect, Apigee, provides 5 top tips from the likes of Erez Yarkoni, CIO at Telstra, and Aneesh Chopra, … [Read more…]
ITV Commercial has struck a new partnership with programmatic ad platform, RadiumOne, that will see the broadcaster synchronise its broadcast TV commercials with ads served to potential viewers online that check their mobiles during commercial breaks.
Facebook ads are about to get even more personal, now telling marketers more about the people who pass by their businesses and whether those potential customers may have seen a brand’s ad on the platform.