Ad-blocking was a primary focus during this year’s Ad Week agenda, but why do consumers block ads? Marie-Louise Dalton, Marketing Director EMEA, Connexity looks at what brands and marketers can do to create advertisements with meaning and relevance for their consumers.
Instagram is testing a new analytics tools that provide deeper analytics as the Facebook-owned photo-sharing platform aims to provide more value to brands and marketers.
Richard Bundock, managing director at Cohaesus, looks at how the industry can build on the ‘hype’ to make real change and improve the numbers in the long term.
Sina Weibo has secured a deal with Nielsen that will create a digital measurement ratings standard in China.
IPA’s Bellwether report indicates that UK marketing budgets have risen in the first quarter of 2016 but their financial confidence had plummeted due to the uncertainty over Brexit.
Universal Pictures has sparked criticism for showing alternate trailers of its NWA biopic ‘Straight Outta Compton’ to different Facebook audiences, based on ethnicity.
Most insurers are focused on ecommerce strategies when it comes to digital, but the most successful firms are looking at automation, big data and flexible infrastructure, according to a new report.
Facebook ads can now takeover you phone, with a new ‘Canvas’ size that imitates Snapchat’s ‘Discover’ format. But will it turn off consumers?
The company that’s successfully predicted the Best Picture Oscar winner for the last 3 years – by analysing web surfing habits of people with similar demographics to Oscar voters – has released its 2016 prediction. And the winner is…
Yahoo is reversing its decision to merge its ad sales teams with Tumblr’s, following the blogging site’s declining performance.