Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, accoridng to new research.
Programmatic mobile video advertising company TabMo, has become the first mobile demand side platform (DSP) to be certified by Nielsen Digital Ad Ratings (DAR).
The new generation of tech-savvy millennials presents a huge challenge to marketers, with high expectations and values.
Mobile ad campaigns are getting better at reaching thier targets, showing an 11 percentage point increase over the last year in terms of accuracy, according to new research.
Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.
Over half of UK consumers prioritise buying British, with heritage brands predicted ‘most likely’ to be in business in ten years’ time, in contrast to newly established brands, according to new research.
As audience intelligence becomes more sophisticated, how can brands make use the technology to better target customers? This new report from EntSight looks in to how one sector is already seeing the technology make a difference.
eBay Advertising has launched a new that will transform targeting on the site, allowing brands to identify shoppers who are in a specific mood and serve them the most relevant ads.
Marie Despringhere, UK Country Manager, Optimizely, discusses the importance of optimising the online experience for quality as the difficulty in identifying product quality is the number one (41%) online frustration when it comes to consumers.
Andrew Fowler, UK country manager at ecommerce personalisation and merchandising specialist Apptus, examines the spectre of automated merchandising and tries to reassure us that there is nothing to worry about!