Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.
Things didn’t run smoothly when the astronauts in 2001: A Space Odyssey toyed with artificial intelligence. When asking to be let back inside the spaceship, supercomputer HAL eerily responded, “I’m sorry Dave, I’m afraid I can’t do that.” Thankfully, the personal assistants we use today are a little friendlier. Here, Roxanne Abercrombie of business automation … [Read more…]
Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report.
There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.
Only 11% of people are certain that Pinterest and LinkedIn will be used in a decade and only 14% are confident that Snapchat will still exist, according to new research.
VF Corporation, the branded lifestyle apparel firm that owns Timberland, The North Face and Vans has appointed London-based experience design agency Biglight as part of a customer experience optimisation drive.
Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud.
Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp.
Facebook has seen 70% of its chatbot interactions fail, meaning that the AI couldn’t understand what users were saying and humans had to step in, according to a news report.
CRM and PPC managers alongside user experience designers and web analysts, are among the most in demand positions in digital marketing, according to new research.