Discovery platform Taboola has announced a partnership with HubSpot, a CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform.
Just 35% of companies have integrated CRM systems, while two thirds of companies are covering marketing and CRM with the same budget, leaving a third of marketers without plans and processes around the technology, according to new research.
Socialbakers has added next generation Audience Segmentation into the Socialbakers Suite helping marketers to convert data into productivity.
The development of new technologies has resulted in multiple channels and devices for consumers to interact with, giving marketers access to more data than ever before. With the imminent implementation of the general data protection regulation (GDPR), marketing departments will have to significantly change how they collect, store and process any data. Here, Nigel Crockford, … [Read more…]
Customer expectations have never been higher – and while smaller companies have the benefit of both agility and innovation, delivering the same level of consistency and service offered by larger competitors can be a challenge. Mike Cockfield, Managing Director at Khaos Control outlines the five steps to automating a top quality customer experience.
There has been a rise in the number of brands wanting independent auditing of programmatic advertising. Wayne Blodwell, CEO, The Programmatic Advisory looks at how closely examining the technology, processes, people helps brands to make better use of automated ad buying.
CRM platform Salesforce has formed a partnership with cloud storage firm Dropbox, aimed at helping both sets of customers get more out of the joint use of their products.
South Africa has come top of a sales league table, converting 21.5% of all leads, ahead of Ireland New Zealand, Australia, according to a report looking at the best salespeople around the world.
Facebook and online marketing tools are constantly updating and sometimes making it more complicated for retailers to make the most of the social media and tracking of the customers online and offline purchases. Declan Kennedy, CEO at StitcherAds provides solutions to help retailers in the UK to track the conversions of in-store purchases based on … [Read more…]
Engage Hub has signed a contract with Sainsbury’s to roll out a new Interactive Voice Response (IVR) system across the retailer’s 600 superstores.