Data Management Platforms – It’s Time to Address the Myths
Colin Grieves at Experian looks at the growing importance of Data Management Platforms and how to address some of the common myths.
CRM
Top tips: Driving digital engagement through cross device identification
Consumers now have more ways to interact with brand than ever. So how do marketers keep track of ever more diverse paths to purchase? Tom Blacksell, Managing director of decision analytics and marketing services, Experian, offers tips on creating a solid cross-device strategy.
Marketing and IT: 3 tips for effectively involving IT in your marketing technology roadmap
“Data Management technology; great… *sigh*, but how much IT resource do we need?” Tomas Salfischberger, CEO and co-founder, Relay42, looks at how Marketing and IT can improve their working relationship.
Now that the EU has outlawed network-wide ad blocking, will advertisers and ad tech companies just carry on regardless?
Oliver Gold, Commercial Director at YOC considers the implications for ads across mobile devices now that the EU has outlawed network wide ad blocking. Does it mean that advertisers will carry on as they have been doing before with pushing out unwanted and unwelcome ads to consumers or does it mean that ad tech companies … [Read more…]
Sharing economy drives 112% rise in holiday rental sites
Sites such as Airbnb and Homeaway, have driven a huge 112% rise in searches for UK holiday rentals, catching hotel searches in the process, according to new research.
57 Channels and Nothing On: Bringing e-commerce Customer Experience into the Next Generation
Having multiple channels of communication is all well and good, but ultimately ineffective if they are not tied together through an omnichannel platform. Matthieu Clauzure, brand and marketing manager, CCA International, outlines how brands can set about providing customer experience that’s relevant to the next generation.
Guest comment: The future of email
Has email marketing now reached an end point for innovation, or have we much more to come? Victoria Dyke, Marketing Manager at CommuniGator looks at future email trends.
Six tips for taking stock ahead of the Christmas shopping season
With retailers and marketers already getting their festive campaigns in place, Michele Dupré, group vice president of retail, hospitality and distribution for Verizon, offers six tips for preparing for the Christmas shopping season.
Two thirds of marketers “can’t calculate the value of their customers”
Senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics, meaning they are unable to work out how much is customer is worth to their business, according to new research.
Nestlé teams up with Salesforce for ‘digital lab’
Nestle has opened a digital lab inside SalesForce’s New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way.