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There are countless channels to stream podcasts, such as Spotify, iTunes or Sticher, but an important yet overlooked component of launching a podcast is a creating a “home base” or dedicated podcast website for your show. Ilina Dobreva, Marketing Specialist at SiteGround offers best practices for hosting podcasts and advice on creating a podcast website … [Read more…]
Burger King has turned a viral video featuring a smart car ‘stopping’ at one of its restaurants into a social media ad campaign.
A Google Japan advert is the most emotionally engaging coronavirus campaign in the world, according to new research.
Classic is a curated collection of the very best Lion-winning work, spanning 1954-2000. The website, made in partnership with Facebook, is available for free on intelligence platform The Work. A documentary was launched alongside the collection, and debuts as part of Lions Live, the new digital experience from Cannes Lions, running all this week. The … [Read more…]
Viral hits like Tiger King and The Mandalorian are creating a sense of FOMO among consumers who’s wallets aren’t able to match their appetite for new content, according to a new report.
10 podcasts publishers hit 900 million streams and downloads in just one month, with iHeart radio and NPR accounting for almost half of all that traffic, according to new research.
Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
Microsoft is replacing up to 50 journalists and replacing them with AI robots designed to pick suitable news stories.
This pandemic is the first worldwide crisis taking place in an era of ‘viral’ content sharing and accelerated marketing landscape. Katrina Russell, Project Director at Sign Salad, explores how specific brands, from Crocs to Oatly, have adapted key visual and language cues convey the changing cultural meanings of a brand’s values and build connections with … [Read more…]
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.