Production in a pandemic: Weetabix creates two ads during lockdown
Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.
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Aperol launches cocktail guide for National Prosecco Day
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
The Times launches ‘Social Studio’ for brands with Estée Lauder as first client
The Bridge, News UK’s commercial division, has launched The Times Social Studio, following in the footsteps of The Sun Social Studio launched last year.
What does the acceleration of Connected TV mean for the ad industry?
TV is arguably the most impactful advertising channel, but Covid-19 has accelerated the shift to Connected TV beyond anyone’s expectations with 58% of Brits signing up to a new streaming service under lockdown. Patrick Morrell, Director of Strategic Publisher and TV Development at The Trade Desk looks at what the rise of CTV means for … [Read more…]
Next gen creative: D&AD reveals winners of ‘New Blood’ ad awards
A mock Penguin campaign to encourage reading among young offenders and a Nike ad promoting equality in sports are among the big winners at D&AD’s 2020 New Blood Awards, which celebrates the next generation of creative talent since 1980.
RAF revamps website with Imagen to boost marketing
The UK’s Royal Air Force has implemented Imagen’s content management platform to accelerate its marketing efforts, and to better communicate as an organisation in the wake of Covid-19.
Telling stories during a pandemic – why video content creators need to get creative
How do you make a big brand advert during lockdown? Jon Stroud, creative director, Jist Studios, helped create a campaign for a leading breakfast brand from scratch in the midst of the pandemic, mixing techniques with live plates, animation, user-generated content, GoPros, phone footage and the odd professional shoot with a skeleton crew. Here, he … [Read more…]
The rise of ‘kidfluencers’: Are child social media stars being exploited?
Despite ‘kidfluencers’ such as eight-year-old Ryan from Ryan’s World boasting an estimated net worth of $120million, consumers remain sharply divided on both the concept of using kids to generate money on social media, and being positioned as influencers, according to new research.
Content marketing trends: Adapting TV creatives for online attention ‘drives real results for brands’
TV assets are still being used by brands for digital environments, but simple adjustments to this content for a digital audience can yield better results, according to new research.
17 years of WordPress: New ‘time machine’ tool shows how the content management system has evolved
A new interactive timeline tool has been launched depicting WordPress’s rich history and powerful impact on the internet as the world’s most influential content management system (CMS) celebrates its 17th birthday.