content Archives

Right to reply: Misleading online ads by booking agents the tip of the iceberg

February 8, 2019

The CMA’s crackdown on hotel booking sites this week, over misleading advertising practices. Alexei Lee, head of communications at Fat Media, warns that it’s just the tip of the iceberg.

Twitter comeback continues as it reveals ‘daily user’ numbers for first time

February 8, 2019

Twitter planning new subscription platform?

Twitter has given data around its daily user numbers for the first time, as the social network continued its comeback with strong revenue and profit growth at the end of 2018.

Spotify revenues soar 30% as paid subscribers hit 96m

February 7, 2019

Spotify ended the year with 207 million monthly active users (MAUs) including 96 million premium subscribers, marking a rise of 29% and 36% year-on-year, respectively.

Spotify buys two podcast giants

February 6, 2019

Spotify has bought two of the largest podcasting producers in the world, Gimlet Media and Anchor.

Offers and promotions on social media: Baby boomers more likely to click than millennials

February 5, 2019

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

Google shopping search trends: Amazon and Etsy big winners in US

February 4, 2019

Amazon and Etsy rank among the biggest ecommerce winners in Google search in the US, while established US brands face competition in organic search from Alibaba-owned AliExpress which creeps in at No.10, according to a new study.

‘Impatient’ online fashion shoppers now spend more via their phones than their computers: 46% v 44%

February 4, 2019

Fashion retail sites globally are now finally starting to see more spend overall coming through via mobile than via desktop, but on average, shoppers on their phones still spend 30% less time when they visit a fashion retail site.

Social media users up 9% globally: YouTube pips Facebook as TikTok rises

January 31, 2019

YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.

Unilever develops cross media measurement model for brands

January 30, 2019

Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.

ContentSquare gets £45m funding boosts for AI-powered analytics

January 29, 2019

London-based UX analytics platform ContentSquare has raised £45 million in its Series C round of funding, just one year after having raised £31 million+ in its Series B funding round.