content Archives

Linguistics and AI: Helping marketers get over the language barrier to go global

February 20, 2019

To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL’s Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and … [Read more…]

Oscars and the Netflix effect: Roma helps VOD come of age

February 20, 2019

As Roma, the first Netflix film nominated for Best Picture at the Oscars, helps establish VOD original content, an impressive 46% of consumers are now choosing Netflix to watch a film for the very first time, according to new research.

Fake news report: UK investigation concludes Facebook is a “digital gangster”

February 19, 2019

A UK parliamentary committee has published its findings after an 18-month investigation into fake news, accusing Facebook of obstructing its inquiry and “intentionally and knowingly” violating data privacy laws.

Working with influencers: How to keep control of your brand identity

February 14, 2019

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

TechCrunch expands into subscriptions with start-up advice platform

February 14, 2019

Media firm TechCrunch has announced a new paid subscription offering, Extra Crunch, designed to give more detailed information for start-ups beyond daily news and editorial coverage.

Six-second ads: The secret to success

February 14, 2019

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

Digital Account Manager (£29k+bonus)

February 14, 2019

Featured job: Supporting global CPG brands in London’s Covent Garden

Verizon Media uses VR and 360º video to bring Abu Dhabi’s tourism destinations to life

February 13, 2019

Verizon Media has launched a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi.

Senior Account Exec (£26k+bonus)

February 13, 2019

Featured job: Supporting global CPG brands in London’s Covent Garden

Continued transparency concerns “will influence digital ad spend in 2019”

February 12, 2019

Media quality transparency has been found to be the greatest threat to advertising budgets according to brands (83.3%) and brand safety – delivering ads adjacent to risky ad content – the biggest threat according to agencies (72.7%), according to new research.