content Archives

Winners and losers of Google’s search update: ‘User Signals’ and trusted brands grow in importance

March 21, 2019

The first major Google algorithm update of 2019 has caused major upheaval in the global search results. Searchmetrics has conducted an analysis of the types of sites that have been affected and why.

Guest comment: Can Instagram save the fashion mobile shopping experience?

March 21, 2019

The impatience of mobile shoppers and no improvement in the shopping experience for two years means growing mobile commerce presents a major challenge to online fashion retailers. But the answer could lie in social channels like Instagram, says parcelLab’s founder and CEO Tobias Buxhoidt.

End of consoles? Google launches streaming gaming platform Stadia

March 20, 2019

Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.

Instagram beats Facebook as UK Gen Z’s favourite social media platform

March 19, 2019

Instagram, not Facebook, is UK Gen Z’s favourite social media platform, according to new study.

Keep it simple: The secret to effective creative lies in low cognitive load

March 14, 2019

Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.

Instagram overtakes YouTube as top for influencer content

March 14, 2019

Consumers rank Instagram top for influencer content (65%) ahead of YouTube, over a quarter of UK consumers spending more than £500 on items recommended by influencers, according to new research.

Brexit bots: Foreign Twitter accounts ‘amplified pro-Leave views’

March 13, 2019

Far-right political groups have been using fake accounts and co-ordinated behaviour on Twitter to amplify pro-Brexit views, according to new research.

Artificial intelligence: Seven ideas receive funding to ensure AI is used in the public interest

March 12, 2019

From combating the spread of misinformation to expanding awareness of the impact of artificial intelligence on society, seven projects shaping the effects that artificial intelligence has on the field of news and information received $750,000 in funding today.

Wochit partners UN for video news content

March 11, 2019

Predictive video creation platform, Wochit, has announced a new, long-term partnership with the United Nations and its video news wire service, UNifeed.

‘F The Stereotype’: Women in the UK lead world as content creators

March 8, 2019

To mark International Women’s Day, YouTube is celebrating the brilliant women who create inspiring, educational content which make the platform what it is today.