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Amazon growth beats expectations, revamps 1-day Prime delivery
Amazon posted a record quarterly profit of $3.6bn, more than doubling from $1.6 billion in the year prior, while its ad revenue growth slowed to a still impressive 34%.
Digital video advertising ‘now an integral part of cross-screen campaign strategies’
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.
Top social commerce tips: How retailers embracing the power of social can better connect with consumers
We want to be treated like people, not as a demographic. The move towards personalisation has been a priority for brands in 2018. Social media has become a staple for marketing strategies this year, with many focusing on stories to be more direct with consumers. Rob Coyne, General Manager EMEA at Hootsuite, looks at the social … [Read more…]
Guest comment: Neurocreativity is changing how we create content
Tapping into emotions is key for marketing, and creative marketers have been increasingly turning to neuroscience to boost non-conscious decisions. Chris Christodoulou, CEO of Saddington Baynes, explains how his team used neuroscience to develop a virtual showroom for Honda’s largest European campaign to date, with four key elements that influenced decision-making in audiences.