KIT KAT links with Scouting For Girls in Augmented Reality campaign
Nestle have launched an augmented reality marketing campaign for Kit Kat, which will see the chocolate brand’s packs transform into a music video when shown on a webcam.
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Times loses 1.2 million online readers after paywall
Visits to the websites of The Times and The Sunday Times have dropped by 1.2 million since May 2010, according to new data.
AOL targets classified ad dollars with launch of 500 local sites
AOL is to launch an additional 500 websites under its ‘Patch’ brand this year, part of a broader effort to remake itself as a destination for users seeking maps, reviews, and other local content.
Top tips: 6 steps to perfect online video advertising
Online video advertising should be the most integrated marketing format. It can incorporate multiple interactive elements like social media and online gaming in one unit and enables marketers to link up their online and offline campaigns. Adrian Lacey, UK Managing Director of Tremor Media, advises marketers on making best use of the format.
Yahoo debuts ad-funded Premier League highlights online
Internet services firm Yahoo has launched its Barclays Premier League online highlight service.
Brits a nation of ‘Techthusiasts’ in transition- survey
Britain is a nation of ‘techthusiasts’, but many feel that they are being left behind by the digital revolution, according to a new survey conducted by Consumer electronics retailer Best Buy.
Brits a nation of ‘Techthusiasts’ in transition- survey
Britain is a nation of ‘techthusiasts’, but many feel that they are being left behind by the digital revolution, according to a new survey conducted by Consumer electronics retailer Best Buy.
Brits a nation of 'Techthusiasts' in transition- survey
Britain is a nation of ‘techthusiasts’, but many feel that they are being left behind by the digital revolution, according to a new survey conducted by Consumer electronics retailer Best Buy.
More than one billion Facebook hits ‘from people at work’
Accessing and downloading content from Facebook and YouTube while at work still accounts for more corporate web activity and bandwidth usage than from any other sites, according to new figures from managed security company, Network Box.
More than one billion Facebook hits ‘from people at work’
Accessing and downloading content from Facebook and YouTube while at work still accounts for more corporate web activity and bandwidth usage than from any other sites, according to new figures from managed security company, Network Box.