Web users ‘ignore generic photos online’
Random or stock images on websites are often ignored by users, who generally prefer to look at ‘real’ people, according to a new report.
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Case Study: ‘Despicable Me’ YouTube takeover ads gets 12% click through rate
When Despicable Me characters overtook YouTube the campaign broke all records for both interacting and sharing. This case study outlines how creative agency Feref and communications agency Mediacom, generated buzz for the animated film using the MediaMind ad platform.
IAB Engage report (Part 1): UK advertisers “could do better”, says Yahoo! CEO
This year’s IAB Engage event featured a wealth of key players from the global Internet industry, offering their insights for the future of digital media. This report offers key highlights from the morning session.
Top tips: Tailoring the shopping experience online
Retailers need to find ways to improve the online shopping experience without ringing the privacy alarm bells according to Frank Lord, VP EMEA at ATG.
Eureka! The Times debuts 59p science mag iPad app
Media firm TigerSpike, has worked with The Times to develop the new iPad app for the newspaper’s monthly science magazine, Eureka.
Top tips: 7 habits of effective marketing organisations
Marketing automation firm Eloqua has released a new study in conjunction with Econsultancy entitled “7 Habits of Effective Marketing Organisations.”
Sitecore event report: Marketers need to “live life online” for digital success
Leading Web content management software (WCMS) provider Sitecore last month held its first London one-day conference highlighting the latest trends in digital marketing while showcasing the online strategies of some of Europe’s best known brands. Paul Shlackman reports…
Microsoft promotes IE 9 launch with Gorillaz competition
Microsoft has launched a competition with Gorillaz to celebrate the Beta launch of the Windows Internet Explorer 9 browser.
Research round-up: 2nd November 2010
This week’s top digital trends: Emails going missing | Xmas e-tail spend | Recession-proof jobs | PC rage | Online divorces | Customer service | Tablet sales | National Debt | US mobile data revenues
Times paywall: Online reader figures revealed
News Corporation has revealed that 105,000 readers have paid to read The Times and Sunday Times online and via mobiles, since both broadsheet papers’ websites went behind a paywall four months ago.