The only way is up: Clickthrough rates for standard banners 'stops declining'
In the past few years, CTR for Standard Banners has been steadily declining. The good news is that in 2010 it seems to have stabilized, according to new data.
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YouTube boosts stickiness with search topic suggestions
YouTube is trialing a new service called ‘Topics on Search’, giving viewers examples of related searches.
19.2m UK households online… but digital divide remains
Around 19.2 million UK households are now online, but just 26% of those on the lowest incomes have access to the web, according to new research.
UK mobile shoppers lack brand loyalty to retailers
Most Brits are fickle consumers when its comes to mobile commerce, with 59% of UK shoppers have not decided on the brand they will purchase before researching or buying a product online.
Right to reply: Google’s preview system- The Marketer’s Friend and Foe
After a testing period in the USA, Google’s preview system, ‘Quick View’, has recently been popping up in the UK. When a search is conducted on Google, as well as being able to view the related search results, the searcher, whilst scrolling through each, is privy to a full miniature pop-up preview of the related … [Read more…]
One in ten men use web ‘mostly for porn’
Nearly one in 10 men use the web for porn more than anything else, with 41% of those peeking at X-rated content while their partner is in the next room, according to new research.
Faster broadband fuelling UK online video boom
Faster broadband internet access has helped to fuel a massive rise in Uk online video viewing, according to new research.
Google integrates contextual AdSense ads into AdMob
Google is bringing its contextual AdSense ads to its AdMob platform, the mobile advertising technology it bought in 2009.
Life on the web in 1997: ‘Archaeological dig’ of the web saves early sites from extinction
The first ever ‘archaeological dig of the internet’ has been launched in London, aimed at preserving some of the earliest websites for future generations.
HTC to launch own-brand app store
Phone maker HTC is poised to launch an online store selling e-books and apps, according to reports.