This is test content description really just to see what happens
From February 28th this year, TV shows will be allowed to cash-in on displaying product logos in their content, following new rules from Ofcom. Roger Llewellyn, CEO at Kognitio, looks at the benefits for TV and the knock-on effect for video-on-demand services.
Microsoft is reportedly on the brink of revealing a web connected television service that will directly rival those of its main competitors, Google and Apple. SEO company Queryclick.com looks into the implications for a sector set to soar in 2011.
A sampling of only 22 brands revealed that websites offering pirated digital content and counterfeit goods generate more than 53 billion visits per year, according to a new study.
With Google’s Instant Preview here to stay, leading search marketing specialist and technology firm Greenlight, has 2011 pegged as “web design year”. Greenlight predicts Google and Bing will offer app search before the year is out, competition between the two to hot up and duplication filters to get even tougher as the search engines take … [Read more…]
SEO experts Queryclick.com thinks Google is on the right track with plans to sell education software through its app store.
More than a third (34%) of eTailers do not ‘welcome’ or ‘thank’ customers when they actively subscribe to email communications, meaning many are not engaging customers when they are most captive, incentivising them to shop, according to new research.
Amid ongoing global financial uncertainty, the mobile media industry in 2010 once again proved itself to be a sector marked by sustained growth and innovation. MEF’s 7th Business Confidence Index Report in association with KPMG revealed that the industry expects to grow by 23% during 2011, demonstrating the continued robustness of this valuable segment of … [Read more…]
BT has been accused of undermining one of the founding principles of the internet – that of “net neutrality” – by creating a two-tier system which would allow content providers on its network to charge for a faster video delivery service. Under BT’s new Content Connect feature, ISPs can charge content owners for a premium … [Read more…]
This week saw a sudden drop in email to 2008 levels, after an expected surge in bogus email over the Christmas period failed to materialise. Ryan Deutsch, StrongMail’s VP Strategic Services, explains the need for marketers to send personalised material across all channels, to ensure that marketing messages don’t trigger spam filters.
CES 2011 officially opened this week and we’re already getting a sense of what products and categories are going to stand out from the crowd. We still believe that 2011 will be the year of the tablet and expect to see lots of them in Las Vegas. Before the event, Andrew Eisner at Retrevo made … [Read more…]