AOL snaps up Go Viral video network for $96.7m
AOL Europe has acquired video distribution network goviral, as the internet media company further expands its ad-funded content services.
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Dennis Publishing trials behavioural targeting in UK
Dennis Publishing is testing a new behavioural targeting campaign across its roster of sites, in partnership with nugg.ad.
Underwired integrates Facebook with segmented email and eCRM
eCRM agency Underwired Amaze has launched a Social CRM (sCRM) tool for integrating Facebook functionality with segmented email campaigns and eCRM programmes.
Top tips: An introduction to ad exchanges
As the digital landscape becomes more diverse and sophisticated, ad exchanges have become an increasingly popular way for advertisers and publishers to match their needs. Ross McNab, VP Business Development at Mediamind, offers a guide to the ad exchange market as it stands, and how to get the most out of it…
British holiday-planners ‘drowning in sea of online research’
Two thirds of online Brits (67%) are now using the Internet to research, source and plan their holidays both here in the UK and abroad, according to the latest research from Memonic, the free web based note-taking software company, and YouGov.
BSkyB buys Wi-Fi provider The Cloud
BSkyB has bought Wi-Fi hotspot operator The Cloud, giving the broadcaster access to more than 5,000 UK hotspots.
Content firm Demand Media shares soar on IPO
Online content publisher Demand Media went public this week, debuting at a higher-than-expected price of $17 per share.
Facebook turns ‘likes’ into ads with ‘Sponsored Stories’
Facebook has introduced a new advertising program called Sponsored Stories, which turns user’s actions on the social network, such as ‘likes’ and ‘check-ins’ into ads.
Mystery brand ‘The Foundation’ to launch with crowd-sourcing campaign
Mystery brand ‘The Foundation’ will launch in Covent Garden on February 15th, backed by a social media campaign.
AOL continues content push with Heidi Klum deal
AOL has struck a deal with supermodel Heidi Klum and her Project Runway production company to create a new women’s lifestyle website.