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Email subject lines play an important role in gauging reader attention. Jim Sinor, Account Director, Epsilon International, provides some tips on how to ensure each email communication has the optimum impact.
Recommendation community Qype has bought Munich-based Cooledeals.de to launch a new coupon site QypeDeals.com, initially rolling out to Germany.
Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, has invested £6.5m into a new campaign – the Spots v Stripes Race Season – which began this month.
Digby Digital, a new Bristol-based, strategy-led, digital agency has launched today with a Drinkaware, an independent UK-wide charity, project.
Google has altered its search algorithms to penalise sites offering “low-quality” content, saying 11.8% of searches will now show changes in the “top few” results on the first page.
From today, the Advertising Standards Authority (ASA) in the UK extends its powers to regulating companies who advertise on the Internet including social networking platforms.
Google sites, driven primarily by video viewing at Youtube.com, ranked as the top online video content property for viewer engagement in Oct 2010, followed by Hulu (sites ranked by minutes per viewer).
Google sites, driven primarily by video viewing at Youtube.com, ranked as the top online video content property for viewer engagement in Oct 2010, followed by Hulu (sites ranked by minutes per viewer).
More than nine in ten (95 percent) of parents are aware their children have accessed pornography on the web, usually during homework time, according to a new study.
Companies are beginning to invest more in offline marketing channels to complement increased digital investment, via integrated campaigns, according to a new study.