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Advertisers using News International’s Times website have seen significant lifts in user engagement and brand recall, according to the results of a three-month qualitative and quantitative study by the publisher.
MyDaily.co.uk, AOL’s site for women has launched a raft of content to mark the 100th International Women’s Day, incuding features from top journalists Julie Burchill and Arianna Huffington.
Google has bought UK price comparison site BeatThatQuote.com for £37.7m ($61m), as the search giant looks to boost its presence in the so-called ‘vertical search’ sector to cover specific areas of interest in more depth.
The traditional TV dinner is being replaced by the PC dinner, as UK households across Britain watch TV online when eating, with Come Dine with Me proving to be the most popular choice of show, according to new data.
According to recent research, some 50% of potential online sales are lost for the simple reason that customers are unable to find what they are looking for on a website. A primary contributor to this can often be the fact that a site’s taxonomy, or the manner in which categories and their underlying products are … [Read more…]
Cyberspace can be a lonely place for 40% of UK businesses – who get absolutely no visitors to their websites, according to the results of a new survey.
With the growth of mobile marketing, Geoff Love, marketing director, Esendex explains how to get the most out of SMS marketing and how it can support other marketing activities, particularly as budgets shrink.
Online ad network RadiumOne has launched in the UK, following its launch in the US last year.
Apple has launched the second generation of its iPad at an event in San Francisco, with Orange and T-Mobile to sell the tablet computer in the UK from 25th March.
Publicis Groupe has acquired UK agency Kitcatt Nohr, as the French digital marketing network giant looks to expand its reach.