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An increasing number of advertising agencies see demand-side-platforms, particularly those dedicated to mobile, as the best opportunity to shift the lingering perception that mobile advertising campaigns are too time consuming and complex to plan and execute, and lack the effectiveness and transparency of online, according to a new report.
Consumer power, social media and monetisation challenges are meaning that newspapers and other content providers must evolve rapidly or risk going out of business, according to a new report.
Volkswagen offers automotive customers the best online customer experience, vertaking Volvo for the first time in three years, according to new research.
BT and TalkTalk have launched a legal challenge against new legislation designed to tackle illegal internet filesharing and protect intellectual property rights online. If the court finds in their favour, the act would no longer be enforceable. Here’s why…
The digital sector continues to boost UK advertising growth, with online ad spend growing 10.9% last year, according to new data.
The BBC and other UK broadcasters have hired Lord Alan Sugar to attempt to save the embattled YouView internet-connected set top box venture.
As media fragments and audiences become more segmented, online audience targeting is becoming ever-more important tool for marketing campaigns. Stuart Colman, Managing Director, Europe of AudienceScience, offers a guide to reaching the right consumers online.
Creating a successful online brand experience is about much more than just good design. Albert Pusch, head of marketing at FACT-Finder, explains why functionality is key to winning over customers.
IPC Media has unveiled 24 mobile-optimised sites, including some of its most popular brands, such as Marie Claire, GoodToKnow, NME and Nuts.
Social media is fast becoming a keep way to boost brand loyalty, as sites like Facebook and Twitter offer new ways for customers to interact with the businesses that matter to them. A new report outlines some key ways to drive stronger responses from fan pages.